It’s a new year and that means it is once again time for roofers to assess their digital marketing efforts over the past year and make new ones for 2024. Success with SEO and online marketing requires good planning and goal setting, which starts with evaluating where current marketing plans have taken the company. Instead

In today’s podcast, we will be discussing the importance of your roofing company utilizing an email database. We will go through four steps to creating your email database and discuss what information you should use in your email campaigns. Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/! 

Retargeting is a cost-effective roofers marketing technique for getting the most out of lead generation by converting more leads with tracked advertising. Though it might sound complex, creating a retargeting campaign for a roof company that follows leads around and posts new ads to them could not be easier. Any roofer who is already set

This is how you should be recruiting talent for your roofing company! Paul Sanneman, CEO of Contractor Staffing Source, joins the show to talk about all things recruitment. Paul shares his thoughts on AI, recruitment myths, best recruiting protocols, and more! Please check out Paul and his team over at Contractor Staffing Source!  If you

A website that converts at a high percentage is something that every roof company needs to build and grow their business. Sadly, research shows that most roofer websites convert at less than 1% or only 1 new customer for every 100 that visit the website. Knowing this, how can roofers convert more leads without dumping

Email marketing is possibly the most ignored, yet most effective of all marketing methods that roofers can profit from if they actually use it. Instead, most roofers ignore their contact databases and all of the potential ways that data can help them get more work. The secret that email marketers know is that there is

The key to converting more roofing leads and getting more sales is effective lead nurturing to progress them through the sales funnel. Unfortunately, due to incomplete lead nurturing strategies as well as a failure to understand that not all leads are the same, most roofers are not getting the sales they should be.  What Is A

Growing a roofing company beyond its status quo may seem like an unattainable dream for many contractors, but with the right management style, it can become a reality in just a few years. Naturally, good money management plus effective marketing strategies both play significant roles in business growth over the years. As ironic and backward

An important free SEO marketing tool that every roofer has available to them is their Google My Business directory page. An essential and powerful part of that business directory page is the Google Reviews section. So why do so many roofers not have enough customer reviews? Google Reviews that drive SEO are essential for getting

Getting customers to a roofing company’s website is half the battle fought using roofers digital marketing to increase incoming leads. Once they are there, then what? Assuming a roofer is already using other important digital marketing tactics to retain the attention of that lead, the next step is to get them to convert. The goal