by Chris Hunter
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Getting customers to a roofing company’s website is half the battle fought using roofers digital marketing to increase incoming leads.
Once they are there, then what?
Assuming a roofer is already using other important digital marketing tactics to retain the attention of that lead, the next step is to get them to convert.
The goal is to get website visitors to ask for more roofing information quickly, using one simple digital marketing element, a convincing Call to Action button.
What Is The Job Of A CTA?
A Call to Action or CTA has the important job of attracting the attention of roofing website visitors as soon as they reach the page.
Known by digital marketing experts as website “cash registers,” the job of a CTA is to get the customer to “Click Here” to do something, usually to schedule a free roofing estimate or to talk to someone about having work done.
It is a big, bold button that has the important purpose of directing the customer where they need to go to find out more or to make a purchase.
CTAs are a critical element in effective digital marketing, as they help interested website visitors accomplish what they came there for before they get distracted.
Where Should A CTA Be Located?
In the past, a roofing company would typically put a CTA at the bottom of every webpage.
These days, successful digital marketing tactics no longer rely on the viewer getting to the bottom of the page before showing them where to click.
In other words, roofers tend to see more results when they use more CTAs in more places.
Starting with the first CTA at the top of the homepage, there should be another CTA at the end of every major section of content.
Why?
Because research in digital marketing methods for roofers shows that the more times a viewer sees that Call to Action, the greater the chance is that they will click it and convert.
More CTA Important Information!
Frequency and position are far from the only details to know about CTAs, however, and in this week’s 5-minute roofers digital marketing video, Chris from RoofingSites.com explains more.
Create Great CTAs and Use Them Wisely To Get More Sales
A big, bold Call to Action button is an essential digital marketing element that helps a roofer’s webpage convert leads.
Used in conjunction with other effective digital marketing techniques like a simple header and menu bar on the Home Page, any roofer can retain traffic on their website and get more sales.
Effective CTAs are the key to communication between roofers and their customers, so use them profusely on every webpage.
Get more information about CTAs, how to use them, and other digital marketing tactics by visiting RoofingSites.com.
Request a free digital marketing call with Chris and don’t forget to get a free copy of his book, “The Ultimate Guide to Digital Marketing for Roofers” by clicking here!
Need Help with Roofers Digital Marketing?
RoofingSites.com Does Great Digital Marketing for Roofing Companies!
Call 888-308-2168 To Learn More!
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