by Chris Hunter
Share
Retargeting is a cost-effective roofers marketing technique for getting the most out of lead generation by converting more leads with tracked advertising.
Though it might sound complex, creating a retargeting campaign for a roof company that follows leads around and posts new ads to them could not be easier.
Any roofer who is already set up with a Google My Business account and uses Facebook and Instagram – which every roofer should – can set up a retargeting campaign in just a few minutes and start benefiting right away!
What Are The Simple Steps For Setting Up Retargeting?
Setting up a retargeting campaign for roofing companies involves little more than choosing the best places to target existing leads and then creating the ads on those platforms.
Using the ad creation tools on Google and other platforms like Meta, roofing company owners can quickly generate a little retargeting tracking code that gets embedded into their website, then create enticing ads.
The tracking code monitors incoming leads that visit the website and then retargets to them, showing them ads on other websites.
It is as simple as that!
Where Should Retargeting Ads Be Run?
The most important factor for succeeding with a retargeting strategy for roofers is running ads on platforms where a roof company already markets to an& interested audience.
As Facebook and Instagram are two of the biggest social media platforms for any roof company to build an audience with and generate leads from, they are also the perfect places to set up a retargeting campaign for converting more of those leads.
Between Google and Meta, any local roofer who has already been attracting a marketing audience is in the perfect position to continue their efforts with a retargeting campaign that brings those leads back to their website.
Watch And Listen To These Retargeting Tips
Setting up a retargeting campaign for roofers is so easy to do, Chris from RoofingSites.com explains it all in this quick step-by-step Roofer Growth Hacks instructional video:
Do Not Delay – Start A Lead-Converting Retargeting Campaign!
Setting up a retargeting campaign is fast as well as easy and can help a roofer start converting more of their generated leads in almost no time.
The most time-consuming part of the process is building an audience and then generating enough leads that the retargeting strategy can do its magic of converting more of them.
Using retargeting, any local roofer can increase their marketing ROI and convert more leads using this simple, yet effective technique.
Learn more about retargeting and how to set up a retargeting campaign by watching the full Roofer Growth Hacks episode by clicking here or setting up a free marketing call with Chris at RoofingSites.com today!
Need Help With Retargeting for Roofers?
Contact RoofingSites.com To Set Up A Retargeting Campaign!
Call 888-308-2168 For More Info!
The post Roofer Growth Hacks – How To Set Up Retargeting! first appeared on RoofingSites.com.
STAY IN THE LOOP
Subscribe to our free newsletter.
You can’t outwork the math of your business! Shawn Van Dyke, the author of “Profit First for Contractors”, explains what you need to know about Profit First to make your roofing business profitable. Build your business as a profitable business from the start! Check out more resources and tools about implementing the Profit First system […]
The one thing that roofers need to keep in mind about marketing and SEO as time passes is that it is ever-changing. While some of the SEO techniques used to generate leads and sales may be the same, the ways those techniques get used can differ as time passes. 2024 has been no different than years […]
What is your 10-year vision? In this episode, Rob shares with us the importance of the ten disciplines that he and Gino Wickman have developed for roofers that will help you build and scale your business. Stay tuned for actionable advice on exactly how to do that! Find more information at the10disciplines.com! If you enjoyed […]
To make profits and grow their businesses, roofers must generate income higher than their business operating expenses. That formula remains the same, regardless of how much a contractor spends on marketing to attract new customers and get new jobs. Unless they can knowingly operate at a profit and keep operating costs low, business expansion is […]
