by Chris Hunter
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Email marketing is possibly the most ignored, yet most effective of all marketing methods that roofers can profit from if they actually use it.
Instead, most roofers ignore their contact databases and all of the potential ways that data can help them get more work.
The secret that email marketers know is that there is gold in every roofer’s ignored database, in more ways than one might think.
Best of all, email marketing is a practically free way for roofers to get more business, both from their past customers and from customer referrals!
How Does Email Marketing Get New Sales?
Email marketing is one of the easiest ways to get more sales from people who have already been customers.
It helps roofers develop deeper relationships with past customers, keeping their business names top of mind and increasing the chance that those customers will buy again when the need arises.
Email marketers find that this method also helps roofers get more referrals from those same past customers when they recommend a contractor to their friends and family members.
It also makes it possible for roofers to nurture new, incoming leads, building familiarity and trust with them so they are more likely to convert.
How Easy Is Email Marketing?
The great thing about email marketing is how easy it is to do.
All any roofer needs to compile a great lead database is a CRM or customer relations management program and a little bit of time.
Using an email newsletter that contains a variety of information like educational content, job photos, great customer reviews, employee highlights, and other interesting news bits, roofers can periodically market through their CRM to nurture repeat and referral leads.
Email marketing newsletters are the perfect place to ask for customer reviews and referrals as well.
They are also one of the elements used in a lead nurturing campaign and for developing crossing-sell campaigns.
Watch The Full Workshop on Email Marketing Here
In this month’s informative Roofer’s Marketing Workshop, Chris from RoofingSites.com talks about the importance of email marketing and how easily and affordably it can be used to drive repeat and referral business to get more sales:
Become An Email Marketer To Get More Repeat and Referral Business
Whether starting a referral campaign, cross-selling additional services, or just looking for a way to stay in contact with roofing leads, email marketing gives every roofer the means to do it.
Fortunately, it is easy for any roofer to become their own email marketer, as this is one of the easiest marketing techniques that any business can accomplish.
Learn more about email marketing and how to drive repeat and referral business in this month’s marketing workshop or by scheduling a free marketing call with Chris at RoofingSite.com!
Ready to Learn About Email Marketing for Roofers?
Contact RoofingSites.com For Professional Guidance!
Call 888-308-2168 To Find Out More!
The post Workshop – Drive Repeat and Referral Business With Email Marketing! first appeared on RoofingSites.com.
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