by Chris Hunter
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In the roofing industry, missed calls can mean lost opportunities.
A Call Text Back campaign ensures that every incoming call is acknowledged promptly, even when you’re busy on the job.
This simple yet effective marketing strategy can help boost customer engagement and improve your chances of converting leads.
What Is A Call Text Back Campaign?
A Call Text Back campaign operates through two straightforward text messages sent automatically when a call goes unanswered.
The first message is sent 30 seconds after the missed call, simply stating, “Hey there, sorry we missed your call—how can we help?”
This direct approach keeps it professional and avoids clutter, steering clear of unnecessary emojis or complicated language.
If the caller does not respond within the hour, a second message follows: “Hey there, this is [Your Company Name],”
This message serves as a gentle reminder that you are interested in their call and ready to help them.
These responses are both automated; however, by including an “if” statement in the directives, the campaign can be halted after the first text if the customer replies or continued if they do not.
This keeps the lines of communication open and alerts you to potential new leads, allowing you to follow up promptly and avoid leaving prospects waiting.
Learn How Roofers Can Use A Call Text Back Campaign
In this informative video, Chris from RoofingSites.com introduces the idea of creating an automated Call Text Back campaign so roofing calls are immediately acknowledged, increasing lead retention and boosting sales.
Rescue Roofing Leads with A Call Text Back Campaign
Implementing a Call Text Back campaign can significantly enhance your roofing company’s responsiveness and customer service.
By addressing missed calls quickly, you show prospective clients that you value their time and inquiries.
Don’t let sales leads slip away – adopt this simple campaign to stay connected and turn inquiries into loyal customers.
Visit RoofingSites.com or schedule a free marketing call with Chris to learn more about implementing this simple but vital process.
While you are there, remember to click this link to access a free copy of Chris’ book, “The Ultimate Guide to Digital Marketing for Roofers.”
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The post Roofers – You Need A Text Call Back Campaign! first appeared on RoofingSites.com.
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