by Chris Hunter
Share
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the November 2025 State of Marketing for Roofers a rapid-fire update on what’s changing with Google Local Service Ads, Business Profiles, AI tools, and lead generation that every roofing company needs to know.
Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, walks through the latest Google updates, what they mean for your business, and how to stay ahead as algorithms, ads, and AI evolve.
Today, we’ll cover the biggest shifts shaping roofing marketing right now from Local Service Ads showing up in Google Maps and the retirement of the Google Guaranteed badge, to how AI tools like ChatGPT can help you write better copy, generate more leads, and automate your follow-up.
If you’re still running your 2023 marketing playbook, this is your wake-up call. The game has changed and we’re showing you how to win in 2025.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 – 01:08] – Intro
[01:09 – 04:56] – The Importance of Local Service Ads
[04:57 – 10:29] – Changes in Google Business Profiles
[10:30 – 14:33] – Leveraging AI in Marketing
[14:34 – 18:36 ] – The Critical Role of Speed to Lead
[18:37 – 24:33] – Embracing Multi-Channel Marketing
[24:34 – 26:13] – Outro
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
LinkedIn: https://www.linkedin.com/company/roofingsites/
YouTube: https://www.youtube.com/@RoofingSites
The post Roofer Growth Hacks – Season 4 Episode 8 – November 2025 State of Marketing for Roofers first appeared on RoofingSites.com.
STAY IN THE LOOP
Subscribe to our free newsletter.
If you run a roofing business, you have probably heard the buzz around ChatGPT. Some digital marketing voices claim that artificial intelligence is about to replace traditional search engines. Others insist that Google remains the only platform that matters. The truth, as always, lies somewhere in the middle. But when you look at the actual
Every roofer wants more leads – the question is where to find them. With so many platforms competing for attention, it is easy to spread marketing budgets thin across Facebook, Instagram, LinkedIn, and even AI tools like ChatGPT. Yet not all SEO traffic is created equal. Some visitors are just browsing. Others are ready to
As a roofer, your digital reputation is often the deciding factor for homeowners choosing between you and a competitor, making it a critical asset for any roofing business. For roofers, customer Google reviews are the lifeblood of sustainable growth, as potential leads prioritize companies with high ratings and recent feedback. This process is a fundamental
In today’s digital age, the roofing industry faces more competition than ever before. Homeowners and property managers are doing their research online, reading reviews, and comparing local contractors before deciding whom to trust for their roofing needs. As a result, the traditional ways of attracting customers such as door-to-door sales, yard signs, and word-of-mouth are
