Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the November 2025 State of Marketing for Roofers a rapid-fire update on what’s changing with Google Local Service Ads, Business Profiles, AI tools, and lead generation that every roofing company needs to know. Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The

In today’s competitive roofing industry, maximizing your marketing efforts is crucial for sustainable growth. Are you leveraging the power of SEO to climb search engine rankings? Are you utilizing Google Ads to drive targeted traffic to your site? Think of your marketing strategy like fishing: would you rely on just one pole or would you

Are you a roofing company owner looking to generate more leads, grow your customer base, and truly maximize your return on investment? Google Local Service Ads or LSAs can be one of the most powerful tools in your marketing arsenal but only when they are strategically managed. Many roofers make the mistake of setting up

Are you a roofer wondering why your social media and SEO efforts are not translating into leads? You are not alone. Many roofing companies struggle to harness the power of social media marketing. The key is not just about being present; it is about engaging your audience with the right content. Let’s explore how you

Are you a roofer struggling to get your Google My Business listing noticed on Google Maps? Many roofing businesses face this challenge, but with the right strategies, like leveraging customer reviews, you can boost your visibility and attract more customers. This blog will outline key SEO tactics to help your roofing business shine on Google

In the competitive roofing industry, many businesses focus solely on securing the initial job, collecting payment, and moving on to the next project. While this approach may seem efficient, it often leaves significant revenue untapped. Are you as a roofer, unintentionally walking away from easy sales by neglecting the lucrative opportunities that upsell and cross-sell

In the competitive roofing industry, standing out requires more than quality workmanship; it demands a strategic approach to customer engagement and revenue generation. Are you maximizing your roofing business potential? A resell flywheel can transform how you connect with customers and drive continuous revenue streams. This marketing strategy revolves around four key campaign types –

Are you a roofing company owner looking to boost your bottom line? It is time to think beyond the initial sale and tap into the power of upsell and cross-sell marketing campaigns. Many roofing businesses focus solely on landing new clients, but a goldmine of opportunity lies within your existing customer base. By implementing strategic

Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the 2025 Upsell & Cross-Sell Playbook for Roofers, a simple, repeatable system to turn past customers and old leads into new revenue (fast). Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact

In the dynamic world of roofing and construction, general contractors often find themselves spread thin, juggling a multitude of tasks and struggling to achieve sustainable and scalable growth. While versatile, the traditional business model can lead to inefficiencies, diluted expertise, and a constant battle for qualified leads. But what if there was a better way?