by Chris Hunter
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Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Lyn Askin, an Outgrow Advisor, for a practical B2B sales breakdown that helps roofing companies build a proactive pipeline and win more high ticket sales without hiring more salespeople.
This is a true sales masterclass on predictable revenue growth.
You’ll learn why most salespeople stop after 2 “no’s” even though buyers typically need ~10 touches, how to turn your entire customer-facing team into a “nontraditional sales force,” and why consistent follow-up and better sales skills (especially on the sales call) lead to more booked jobs and more signed deals.
If you want better sales calls, stronger follow-up, and a simple system to generate more revenue from your existing database, this episode is for you!
About Lyn Askin:
Lyn Askin is a lifelong entrepreneur and strategic advisor with 26+ years of experience helping founder-led businesses grow and transition.
He now helps marketing agencies and home service companies scale revenue, build structure, and prepare for successful exits using a proven 3-part framework.
Timestamps:
[00:00 – 01:23] Introduction to Outgrow and Lynn Askin
[01:24 – 02:51] The Importance of Predictable Revenue Growth
[02:52 – 05:49] Lynn’s Entrepreneurial Journey and Challenges
[05:50 – 09:28] Discovering EOS and Outgrow
[09:29 – 10:42] Understanding Outgrow’s System for Sales Growth
[10:43 – 12:10] The Role of Customer-Facing Teams in Outgrow
[12:11 – 14:08] Bridging the Gap: From Two to Ten Interactions
[14:09 – 18:39] Mindset: The Key to Sales Success
[18:40 – 22:36] The Power of Follow-Up in Sales
[22:37 – 25:10] Real-Life Examples of Effective Follow-Up
[25:11 – 28:39] The Importance of Asking for Referrals
[28:40 – 30:34] Overcoming Fear in Sales
[30:35 – 33:54] The Role of Mindset in Sales Performance
[33:55 – 38:32] The Need for Proactive Communication
[38:33 – 43:26] Strategies for Engaging Happy Clients
[43:27 – 46:12] Creating a Culture of Sales in Your Organization
[46:13 – 49:02] Practical Steps for Implementing Outgrow
[49:03 – 52:13] The Value of Personal Connections in Sales
[52:14 – 54:41] Tracking Actions and Results
[54:42 – 56:13] The Predictable Growth Model
[56:14 – 01:10:43] Conclusion and Call to Action
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
Lyn Askin: https://lynaskin.com
Roofer Marketing Heroes: https://roofermarketingheroes.com/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofermarketingheroes/
LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/
YouTube: https://www.youtube.com/@RoofingSites
The post How to Grow Sales 15-30% Next Year (Outgrow system) with Lyn Askin – Roofer Growth Hacks – Season 4 Episode12 first appeared on RoofingSites.com.
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