by Chris Hunter
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Welcome to Roofer Growth Hacks! In this workshop replay, we’re breaking down the 2026 Roofing Marketing Plan a simple, repeatable way to build the Ultimate Marketing Machine using the 4R Framework: Reputation, Reach, Resell, Referral so you become THE choice (not a choice) in your market and turn more leads into revenue.
Chris Hunter CMO at RooferMarketingHeroes.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact system his team teaches roofing companies to stop chasing random “tactics” and start running a real marketing machine that works 24/7.
Today, we’ll walk you through the key pillars of a winning roofing marketing system starting with why your reputation is your foundation (reviews, trust, and consistency) and how to shore it up fast… then how to dominate Google (LSAs, Google Business Profile/Maps, SEO) to reach more people today than yesterday.
You’ll also learn how to resell past customers (upsells + cross-sells), run retargeting + lead nurturing, and use a monthly newsletter as your ultimate leverage tool to stay top-of-mind when the next storm hits plus how to build a steady referral engine (instead of “hoping” referrals happen).
Free resources mentioned in this episode:
2026 Marketing Plan Workbook: roofermarketingheroes.com/workbook
Get the free digital copy of the book: https://go.roofermarketingheroes.com
Schedule a call with us: https://roofermarketingheroes.com/schedule/
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 – 04:34] – Intro
[04:35 – 07:29] – Who am I? (Chris Hunter, CEO of RooferMarketingHeroes.com)
[07:30 – 13:29] – 4R Roofing Marketing System
[13:30 – 17:54] – Fix Your Reputation
[17:55 – 23:39] – Fix Your Website
[23:40 – 28:29] – Post Regularly to Social Media
[28:30 – 40:09] – Dominate Google
[40:10 – 42:24] – What To Share On Social Media?
[42:25 – 43:49] – Sell To People Who’ve Bought From You Before (Resell Pillar)
[43:50 – 48:14] – How To Resell?
[48:15 – 48:34] – Get Referrals
[48:35 – 50:44] – How To Get Referrals?
[50:45 – 52:54] – Recap & Conclusion
[52:55 – 58:14] – Freebie 1: Your 2026 Digital Marketing Plan
[58:15 – 58:39] – Freebie 2: The Ultimate Guide to Digital Marketing for Roofers (BOOK)
[58:40 – 59:54] – Outro
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
LinkedIn: https://www.linkedin.com/company/roofingsites/
YouTube: https://www.youtube.com/@RoofingSites
The post The 2026 Ultimate Digital Marketing Plan for Roofing Companies Part 2 – Roofer Growth Hacks – Season 4 Episode 13 first appeared on RoofingSites.com.
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