by Chris Hunter
Share
In this power-packed episode, we break down The AI-Powered Social Strategy for Roofers —a comprehensive guide to building trust, increasing visibility, and staying top-of-mind using the platforms your customers actually use.
We’re joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. Chris brings decades of experience helping roofing contractors grow smarter using his 4R Roofing Marketing System.
This episode dives deep into how social media fits into the entire marketing ecosystem—and why most roofing companies misunderstand its purpose. Learn how to stop treating social like a lead-gen shortcut and start using it as a long-term brand asset that powers reputation, reach, resell, and referrals.
Chris walks through exact daily, weekly, and monthly content strategies, explains how to batch and automate with AI tools like ChatGPT and Claude, and shares the prompts his agency uses to create high-converting posts in minutes. You’ll also discover why being “the choice” instead of “a choice” can change your business forever.
Stick around to the end to access 33 free ChatGPT prompts, the AI Social Workbook, and a free copy of Chris’s book to jumpstart your social media strategy today.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 – 03:14] – Intro: Who is Chris Hunter and why social media matters
[03:15 – 05:34] – The #1 misunderstanding roofers have about social media
[05:35 – 08:51] – The 4R Roofing Marketing System: Reputation, Reach, Resell, Referral
[08:52 – 13:10] – How social media supports all four marketing pillars
[13:11 – 16:08] – What to post daily: job site photos, short-form videos, polls
[16:09 – 19:45] – Weekly content: reviews, stories, blog shares, crew highlights
[19:46 – 21:50] – Monthly posts: case studies, sponsorships, offers & community updates
[21:51 – 25:07] – Staying consistent: Why most social accounts fail
[25:08 – 30:00] – Using ChatGPT & Custom GPTs for faster content creation
[30:01 – 35:33] – Deep research tools: Claude, Perplexity, and more
[35:34 – 38:39] – How to personalize AI for your brand + ChatGPT walkthrough
[38:40 – 45:50] – 33 AI social prompts for roofing content (project, people, tips & more)
[45:51 – 50:42] – Promos, testimonials, community content & how to present offers
[50:43 – 54:10] – Creating effective video scripts with ChatGPT prompts
[54:11 – 57:02] – Final tips, resources, and how to get the free playbook and book
[57:03 – 59:04] – Episode wrap-up and next steps
Resources:
RoofingSites: https://www.roofingsites.com/
Free Social Media Workbook: https://roofingsites.com/workbook
Free Book Download: https://go.roofingsites.com/
Schedule a Strategy Call: https://roofingsites.com/schedule
Free AI SEO Course: http://roofingsites.com/roofer-ai-seo
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: / @roofingsites
Facebook: / roofingsites
Instagram: / roofingsites
The post Roofer Growth Hacks – Season 3 Episode 17 – The AI-Powered Social Strategy for Roofers With Chris first appeared on RoofingSites.com.
STAY IN THE LOOP
Subscribe to our free newsletter.
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the November 2025 State of Marketing for Roofers a rapid-fire update on what’s changing with Google Local Service Ads, Business Profiles, AI tools, and lead generation that every roofing company needs to know. Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The
In today’s competitive roofing industry, maximizing your marketing efforts is crucial for sustainable growth. Are you leveraging the power of SEO to climb search engine rankings? Are you utilizing Google Ads to drive targeted traffic to your site? Think of your marketing strategy like fishing: would you rely on just one pole or would you
Are you a roofing company owner looking to generate more leads, grow your customer base, and truly maximize your return on investment? Google Local Service Ads or LSAs can be one of the most powerful tools in your marketing arsenal but only when they are strategically managed. Many roofers make the mistake of setting up
Are you a roofer wondering why your social media and SEO efforts are not translating into leads? You are not alone. Many roofing companies struggle to harness the power of social media marketing. The key is not just about being present; it is about engaging your audience with the right content. Let’s explore how you
