by Chris Hunter
Share
Welcome to Roofer Growth Hacks! In this episode, we break down the 2025 Guide to Ranking on Google Maps for Roofers—a must-know strategy for any roofing contractor looking to dominate local search.
We are joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. As a proud member of the NRCA, RCAT, and HARCA.
We’ve spent years helping roofing businesses grow through proven digital strategies—and today, we’re talking all things Google Maps SEO.
We’ll dive into the exact steps you need to take to boost your visibility on Google Maps, get more qualified leads, and position your roofing business as the go-to expert in your area. Plus, stick around till the end to get a free download of my digital marketing guide for roofers.
Tune in for tactical insights, actionable tips, and step-by-step guidance that will help you rise to the top of local search in 2025 and beyond.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 – 02:53] – Intro
[02:54 – 04:48] – Problems in the Roofer Industry
[04:49 – 08:37] – The Four Pillar Strategy System
[08:38 – 11:10] – From Yellow Pages to Google
[11:11 – 18:50] – Why Roofers Must Stop Chasing Clicks and Start Dominating Google
[18:51 – 21:34] – How to Dominate Google Maps?
[21:35 – 31:52] – E-E-A-T Your Way to the Top
[31:53 – 38:57] – The Visual Map That Explains Google Rankings
[38:58 – 42:13] – The Secret Sauce to Ranking: Quality Links + Perfect Citations
[42:14 – 45:50] – Link Local, Rank Higher
[45:51 – 48:02] – From Conversations to Conversions: Turn Local Interviews into SEO Wins
[48:03 – 52:21] – Topical Authority Simplified
[52:22 – 55:13] – Train ChatGPT for Your Brand
[55:14 – 58:51] – Episode Wrapup and Key Takeaways
Resources:
RoofingSites: https://www.roofingsites.com/
Free AI SEO Course: http://roofingsites.com/roofer-ai-seo
Free Book Download: https://go.roofingsites.com/
Schedule a Call With Us: https://roofingsites.com/schedule/
Free Marketing Assessment & Workbook: https://roofingsites.com/workbook/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
The post Roofer Growth Hacks – Season 3 Episode 9 – The 2025 Guide to Ranking on Google Maps For Roofers With Chris Hunter first appeared on RoofingSites.com.
STAY IN THE LOOP
Subscribe to our free newsletter.
In today’s digital landscape, simply having a well-designed website is not enough for roofing businesses aiming to dominate their local markets. Search Engine Optimization or SEO has become an absolute necessity, serving as the backbone of any effective online strategy. Yet for many roofers, navigating the world of digital marketing and leveraging the power of
If you run a roofing business, your phone should be ringing off the hook right now. But instead, you might be watching calls dry up while a competitor three blocks away keeps booking jobs. The difference? That competitor has mastered a small but mighty piece of real estate on Google’s SEO search results page: the
Choosing between Google Ads and Local Service Ads or LSAs can feel like picking between two equally promising paths in your digital marketing strategy. Both platforms drive lead generation, but they operate on fundamentally different models. Understanding those differences is the key to allocating your budget wisely, maximizing conversions, and building a well-rounded online presence.
Roofing is a high-intent, often emergency-driven industry. When a homeowner’s ceiling is leaking, they do not browse websites – they pick up the phone. And they call the first few roofers Google displays in its Local Services Ads. If a roofer is not answering, they are handing that lead and their ad spend straight to
