by Chris Hunter
Share
In this session, we’ll explore the crucial steps to optimizing your lead conversion process through marketing automation. While many roofing companies struggle to keep up with lead follow-up, this workshop is designed to change that. We’ll dive into how to automate your marketing efforts, ensuring no lead slips through the cracks and helping you convert more prospects into clients. Get ready to streamline your sales process and boost your business growth with the power of automation.
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 – 03:02] – Intro
[03:03 – 03:59] – From Choice to The Choice: Standing Out in a Crowded Roofing Market
[04:00 – 07:14] – From Leads to Legacy: Mastering the Four Pillars of Roofing Marketing
[07:15 – 11:39] – What is Marketing Automation?
[11:40 – 17:51] – Mapping Success: The 8 Stages of Your Customer Value Journey
[17:52 – 19:06] – From Click to Close: Campaigns That Streamline Your Sales Journey
[19:07 – 20:08] – The Missed Call Text Back: How Can it Help You Double Your Business
[20:09 – 21:26] – Creating Appointment Reminders
[21:27 – 23:56] – Maximizing Revenue: Follow-Ups, Referrals, and Seasonal Campaigns
[23:57 – 28:51] – The Appointment Machine: Demo How it Works – Automate Your Call Follow-Ups
[28:52 – 29:56] – Never Let a Lead Slip Away: Automate Your Chat Follow-Ups
[29:57 – 31:49] – Never Miss a Follow-Up: Automate Appointment and Review Requests
[31:50 – 39:19] Meet Your AI Sales Assistant: The Future of Lead Follow-Up
[39:20 – 41:25] – Unlimited Potential: How Automation Doubles Your Roofing Business
[41:26 – 42:08] – The Role of Outbound Calls and AI in Roofing
[42:09 – 44:42] – Simple Tips to Master Marketing Automation
[44:43 – 47:22] – Episode Wrap-Up & eBook
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
The post Roofer Growth Hacks – Season 2 Episode 10 – How to Implement Marketing Automation to Supercharge Your Lead Conversion With Chris first appeared on RoofingSites.com.
STAY IN THE LOOP
Subscribe to our free newsletter.
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the November 2025 State of Marketing for Roofers a rapid-fire update on what’s changing with Google Local Service Ads, Business Profiles, AI tools, and lead generation that every roofing company needs to know. Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The
In today’s competitive roofing industry, maximizing your marketing efforts is crucial for sustainable growth. Are you leveraging the power of SEO to climb search engine rankings? Are you utilizing Google Ads to drive targeted traffic to your site? Think of your marketing strategy like fishing: would you rely on just one pole or would you
Are you a roofing company owner looking to generate more leads, grow your customer base, and truly maximize your return on investment? Google Local Service Ads or LSAs can be one of the most powerful tools in your marketing arsenal but only when they are strategically managed. Many roofers make the mistake of setting up
Are you a roofer wondering why your social media and SEO efforts are not translating into leads? You are not alone. Many roofing companies struggle to harness the power of social media marketing. The key is not just about being present; it is about engaging your audience with the right content. Let’s explore how you


