by Chris Hunter
Share
These are the five principles of leadership you need in your company! Jonathan Cinelli joins us today to impart his wisdom on all things leadership including how you can apply those principles to your roofing company!
If you enjoyed today’s episode, please take a moment to leave us a 5 star review.
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About
Jonathan Cinelli is a Project Management Professional (PMP) and an Associate Certified Coach (ACC) who has over 20 years’ industry knowledge in the construction field. Jonathan demonstrates a very specialized, forward-thinking approach to business, designed for sustainability, with emphasis on continued growth and adaptability.
Timestamps:
- [00:00 – 00:41] Intro
- [00:42 – 05:56] Jonathan’s Career Path
- [05:57 – 07:13] Writing a Book
- [07:14 – 14:27] Five Guiding Principles
- [14:28 – 15:44] The Biggest Mistake Contractors Make
- [15:45 – 18:00] Industry Trends You Should Take Advantage Of
- [18:01 – 18:20] Ad
- [18:21 – 20:32] Lightning Round
- [20:33 – 22:35] Outro
Resources:
Website: https://jonathancinelli.com/
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
The post Roofer Growth Hacks – Season 1 Episode 13 – It’s Not About You with Jonathan Cinelli! first appeared on RoofingSites.com.
STAY IN THE LOOP
Subscribe to our free newsletter.
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the November 2025 State of Marketing for Roofers a rapid-fire update on what’s changing with Google Local Service Ads, Business Profiles, AI tools, and lead generation that every roofing company needs to know. Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The
In today’s competitive roofing industry, maximizing your marketing efforts is crucial for sustainable growth. Are you leveraging the power of SEO to climb search engine rankings? Are you utilizing Google Ads to drive targeted traffic to your site? Think of your marketing strategy like fishing: would you rely on just one pole or would you
Are you a roofing company owner looking to generate more leads, grow your customer base, and truly maximize your return on investment? Google Local Service Ads or LSAs can be one of the most powerful tools in your marketing arsenal but only when they are strategically managed. Many roofers make the mistake of setting up
Are you a roofer wondering why your social media and SEO efforts are not translating into leads? You are not alone. Many roofing companies struggle to harness the power of social media marketing. The key is not just about being present; it is about engaging your audience with the right content. Let’s explore how you


