October is drawing to a close, bringing us a third of the way into the last quarter of 2024.

In this Roofer Growth Hacks episode, Chris from RoofingSites.com discusses some interesting factors regarding fourth-quarter marketing and other events affecting the overall marketing and sales landscape.

The best way for roofers to stay ahead of the game in their service areas and move into 2025 confidently is to understand what causes fluctuations in marketing trends and consumer spending so they can plan accordingly and avoid surprises.

Don’t miss this essential State of Marketing report by Chris!

Why Are Marketing Costs Suddenly Rising?

As many roofers have surely noticed over the past few weeks, advertising costs are starting to rise collectively across many different platforms.

This trend has been noticed most years, specifically in the fourth quarter, due mainly to increased marketing competition.

With the end of the year drawing near, businesses of all kinds are making their last efforts to get their advertising in front of more customers, boost their sales in the final few months, and improve their yearly numbers.

This creates a more competitive marketing environment where roofers, like all other business owners, end up paying more for the same number of clicks and impressions.

In this case, the goal is always to expect this 4th quarter cost increase and prepare for it by improving marketing strategies leading up to this period to maintain a high ROI.

Is The Election Affecting People’s Buying Habits?

In addition to the expected 4th quarter increases in advertising costs, many service-oriented businesses, including roofing companies, are experiencing slowing sales as the presidential election approaches.

The uncertainty of economic conditions has many homeowners delaying major purchases like new roofs and roofing services in general as they wait to analyze their financial situations in the coming weeks and into the new year.

Lead nurturing during this period is critical.

Roofers who stay in front of potential customers and remain top of mind through active and continuous lead nurturing stand the best chance of making the sale once those homeowners are ready to commit, whether in the next few weeks or even at the beginning of the new year.

Watch and Learn About the October State of Roofing

In this week’s informative State of Roofing report, Chris from RoofingSites.com discusses these and other observations on marketing and sales trends in the roofing industry to help roofers plan their marketing strategies accordingly.

Stay On Top of Current Happenings in the Marketing World to Stay Ahead

The marketing world is in constant motion, sometimes predictably and other times not.

Stay informed of what is happening with Chris’ monthly State of Roofing recaps and other Roofer Growth Hacks episodes.

Get more helpful marketing and business management information focused specifically on the roofing industry by visiting RoofingSites.com.

Schedule a free marketing call with Chris for some individualized consultation.

Remember to click this link while you are there to get a free copy of his book, “The Ultimate Guide to Digital Marketing for Roofers! “

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