Howdy Ags!

Keith Alaniz ‘04 joins us today to talk about establishing his international spice company, Rumi Spice. Keith breaks down how his team has overcome business challenges in Afghanistan, and the positive impact they have had on farmers and the spice industry. We appreciate Keith for coming on the show and we encourage you to check out rumispice.com and try out Keith’s products for yourself! Thanks and Gig ‘em!

Contact: Keith Alaniz

Rumi Spice

Chicago, IL

[email protected]

[email protected]

[email protected]

 

Podcasts: Freakonomics with Stephen Dubner, How I Built This with Guy Raz

Books: N/A

 

Timestamps & Show Notes: 

(0:00 – 1:51) Intro / Keith Alaniz ‘04

(1:52 – 3:31) Aggie Memory (Corps of Cadets and Aggie Football)

(3:32 – 7:21) Rumi Spice (Why, What & Passion)

(7:22 – 10:00) Biggest Challenge to Growth & How Keith has Hacked it

(10:01 – 14:37) Figuring out Supply Chain Issues

(14:38 – 16:55) Rumi Spice’s Big Hairy Audacious Goal (BHAG)

(16:56 – 20:22) Avoiding the Taliban through Business

(20:23 – 21:58) Lightning Round (Favorite Hack and Podcasts)

(21:59 – 23:40) Aggie Network & Contact

(23:41 – 26:57) Wrap Up and Outro

 

Links:

Apple: http://bit.ly/AGH-Apple

Spotify: http://bit.ly/AggieGH

Stitcher: http://bit.ly/AGH-Stitch

Podbean: http://bit.ly/AGH-PB

Website: http://bit.ly/AGHacks

About the Author: Chris Hunter

Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System. Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies. In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.

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