by Chris Hunter
Share
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the November 2025 State of Marketing for Roofers a rapid-fire update on what’s changing with Google Local Service Ads, Business Profiles, AI tools, and lead generation that every roofing company needs to know.
Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, walks through the latest Google updates, what they mean for your business, and how to stay ahead as algorithms, ads, and AI evolve.
Today, we’ll cover the biggest shifts shaping roofing marketing right now from Local Service Ads showing up in Google Maps and the retirement of the Google Guaranteed badge, to how AI tools like ChatGPT can help you write better copy, generate more leads, and automate your follow-up.
If you’re still running your 2023 marketing playbook, this is your wake-up call. The game has changed and we’re showing you how to win in 2025.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 – 01:08] – Intro
[01:09 – 04:56] – The Importance of Local Service Ads
[04:57 – 10:29] – Changes in Google Business Profiles
[10:30 – 14:33] – Leveraging AI in Marketing
[14:34 – 18:36 ] – The Critical Role of Speed to Lead
[18:37 – 24:33] – Embracing Multi-Channel Marketing
[24:34 – 26:13] – Outro
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
LinkedIn: https://www.linkedin.com/company/roofingsites/
YouTube: https://www.youtube.com/@RoofingSites
The post Roofer Growth Hacks – Season 4 Episode 8 – November 2025 State of Marketing for Roofers first appeared on RoofingSites.com.
STAY IN THE LOOP
Subscribe to our free newsletter.
In today’s competitive roofing industry, maximizing your marketing efforts is crucial for sustainable growth. Are you leveraging the power of SEO to climb search engine rankings? Are you utilizing Google Ads to drive targeted traffic to your site? Think of your marketing strategy like fishing: would you rely on just one pole or would you
Are you a roofing company owner looking to generate more leads, grow your customer base, and truly maximize your return on investment? Google Local Service Ads or LSAs can be one of the most powerful tools in your marketing arsenal but only when they are strategically managed. Many roofers make the mistake of setting up
Are you a roofer wondering why your social media and SEO efforts are not translating into leads? You are not alone. Many roofing companies struggle to harness the power of social media marketing. The key is not just about being present; it is about engaging your audience with the right content. Let’s explore how you
Are you a roofer struggling to get your Google My Business listing noticed on Google Maps? Many roofing businesses face this challenge, but with the right strategies, like leveraging customer reviews, you can boost your visibility and attract more customers. This blog will outline key SEO tactics to help your roofing business shine on Google
