by Chris Hunter
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Employees can make or break a small business like a roofing company, depending on how good of a fit they are.
Hiring might be easy, but finding and retaining the right people is not always so simple.
The truth is that roofers should similarly view their recruitment efforts as they do their marketing, which is that the need is ongoing if they are ever going to find those needle-in-a-haystack employees who will help them grow their businesses.
Learn more in this blog and video about roofer marketing, employee recruitment, and why the right employee is not necessarily the one who applies first or knows the most!
Recruitment Monies Are An Investment In Business Growth
A growing business will never achieve its full potential without the right employees to help it along.
Company growth means nothing if a roofer does not have enough trustworthy, trainable, and skilled employees available to do the work.
Roofers who are just getting by with enough staff are one resignation or illness away from not being able to serve their customers.
Unfortunately, it can take 200 resumes or more before the appropriate hire comes along, ready to get to work with the team.
Noting this, every roofer should be consistently invested in hiring good people, even if it seems as though they are well-staffed at the moment.
An investment in recruiting will allow roofers to gradually find high-quality, trainable employees who will enhance their companies and help them grow while relieving the pressure and back-pedaling that can result from being short-staffed.
Recruitment And Marketing Go Hand-In-Hand
There are plenty of roofing companies a job-seeker can apply to these days, so roofers need to address their marketing and recruitment ads similarly.
A contractor should have a marketing budget, as well as a separate budget for keeping their recruitment ads going so the resumes keep coming in.
Though it may seem like overkill, continuously investing in recruitment by placing job ads on various platforms is what allows roofers to eventually find the individuals that will best fit their organizations.
Recruitment ads of various types, run in various places, go hand-in-hand with business marketing to not only help the business serve its customers but also grow it!
Learn About Employee Recruitment And How It Should Be Addressed
In this month’s Roofer Growth Hacks episode, Chris from RoofingSites.com discusses employee recruitment and how to find and retain the best talent for roofing companies with expert Paul Sanneman, CEO of Contractor Staffing Source.
Recruiting Great Employees Makes Business Growth Possible
Hiring quality employees can be challenging because a suitable employee is not necessarily the one with the most experience.
Whether due to their previous training, personality, like-minded attitude toward customer satisfaction, or a willingness to learn, the perfect employee is an essential asset that helps a roofing company grow.
In today’s competitive hiring market, finding those perfect fits has never been more difficult.
The best way to increase the chance of finding those diamonds in the rough is to be perpetually marketing for employees that will benefit the business.
Learn all this and more by watching this month’s Roofer Growth Hacks episode or schedule a free marketing call with Chris from RoofingSites.com.
In addition, download a free copy of Chris’ book, “The Ultimate Guide to Digital Marketing for Roofers,” by clicking here!
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The post Recruiting – Who They Are Is More Important Than What They Know! first appeared on RoofingSites.com.
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