by Chris Hunter

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Derrick Ratliff ‘07 of Horizon Firearms, joins us today to talk strategy, generational impact and storytelling through functional works of art. Derrick walks us through his early competitive archery days drawing the bow at TAMU and eventually looking for a product that wasn’t easily disposable.

Rifles became the focus and was backed by inspiration from family and driven from a passion of the outdoors. Attending trade shows and sculpting beautiful products, Derrick and his team’s focus is on telling unique stories through their rifles.

We encourage you to check out www.horizonfirearms.com to see Horizon’s amazing work and we’d like to thank Derrick for coming on the show. Thanks and Gig ‘em!

Links:

Apple: http://bit.ly/AGH-Apple

Spotify: http://bit.ly/AggieGH

Stitcher: http://bit.ly/AGH-Stitch

Podbean: http://bit.ly/AGH-PB

 

Contact: www.HorizonFirearms.com / (979)-229-4664

www. iotaOutdoors.com

www.KasparCompanies.com

[email protected]

 

Podcasts: How I Built This, MeatEater, Over the Horizon

Books: “The LEAN Turnaround” by Art Byrne and James P. Womack & “The Goal” by Eliyahu M. Goldratt,

 

Timestamps & Show Notes: 

(0:00 – 1:40) Intro/ Derrick Ratliff of Horizon Firearms

(1:41 – 2:35) Favorite Aggie Memory (Archery @ TAMU)

(2:36 – 4:35) Works of Art & Functionality (Horizon Firearms)

(4:36 – 6:55) Hacks from TAMU (Finance and Accounting 4 All)

(6:56 – 9:52) Number 1 Hack (Lean and Mean)

(9:53 – 13:33) BHAG (0 to 1,000,000)

(13:34 – 14:29) Lightning Round (Anti-Tech)

(14:30 – 15:40) Podcasts -How I Built This, Meat Eater & Over the Horizon

(15:41 – 17:24) Aggie Network Help & Contact

(17:25 – 19:16) Kid in a Candy Store (Name and Logo Origin)

(19:17 -20:48)  Your Historical Piece (Stories & Guns)

(20:49 – 21:22) Wrap Up

(21:23 – 24:05) Takeaways (LEAN Priniciples & No Griping? Something’s Wrong)

About the Author: Chris Hunter

Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System. Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies. In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.

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