AI tools like Chat GPT have taken the digital marketing world by storm over the past few years. While there had initially been a hesitation to adopt AI for digital marketing tasks like creating website content such as landing pages and blogs, this is no longer the case as the tools have been improved to

Did you know you can train AI on your own company? In today’s workshop, Chris dives deep into how you can train AI with content that you already have for your company. Chris uses ChatGPT and Claude with very extensive prompts and shows how you can do the same! If you’ve been looking for a

One of the saddest realities that many of today’s roofers struggle with is not making a decent salary despite all the effort they put into their businesses. Roofers who do not pay themselves enough because they feel they can’t afford to do this usually forosuffer the financial consequences of little gain from their efforts, as

Getting your foot in the door is hard enough, but can you close the deal? Professional mediator and author, Moshe Cohen shares his framework for roofers to build long-lasting connections in any market in high-stakes situations. This episode isn’t just filled with techniques you can try, Chris and Moshe dive into the how of making

As the use of artificial intelligence for creating marketing content gains steam, keeping up with the fast-paced development of this technology is becoming a challenge. While it is impossible for busy roofers looking to harness this power to know it all with their many other responsibilities, this series of instructional videos will help. Learn some

As simple as running a roofing business may initially seem, many roofers find out the hard way that this is not the case. No two roofing companies are the same, nor are there any one-size-fits-all solutions for common business issues. From marketing to company management to how to hire the right employees, roofers deal with

Are you ready to go on a vacation that is actually worry-free? Ryan Groth, Founder of Sales Transformation Group lays down how roofers get to the next level in their business. Owners are usually trapped and tied to the sales process for the lifetime of their business; this isn’t ideal for anyone’s retirement plan or

One of the most challenging and controversial topics every roofer must confront is how to price their services for both competitiveness and profitability. Getting the pricing game just right is essential to keep sales moving; however, getting it wrong can be detrimental to profitability and the growth of the whole business. From trying to undercut other

How you can hire rock stars for your empire! Ryan Englin, CEO of Core Matters and Author of “Hire Better People Faster”, and “How to Hire the Ones You Won’t Want to Fire,” shares his passion and methods for employee recruitment and retention. Ryan takes out the guesswork around hiring in today’s workshop and paints

At the core of every roofing business is its employees, each of which plays a critical role as part of a smooth-turning, profitable machine. Today, hiring great employees has become more difficult than it has ever been, especially for skilled service businesses like roofing. In fact, hiring quality employees is harder for roofers right now