Getting inbound leads are the first mark of a successful lead generation campaign; however, many times these hot leads still require some nurturing since most don’t convert on their own and need a little help. This is where the follow-up part of lead nurturing comes in, to prompt those leads to convert. Unfortunately, marketing research

Howdy, Ags! Today, we have Max Gerall ’18 of The Reach Project! In this episode, Max shares with us how he founded a wonderful non-profit organization that saw the unseen but essential members of the community. So make sure to tune in and enjoy! How Listening & Empathy Creates Ripples Max recalled that he had

These days, digital marketing accounts for most of the marketing that roofing companies use to bring in new leads that result in sales and new work. Though most roofers invest in at least some digital marketing, it is important to understand that leads are not yet sales and need to be nurtured to convert them.

Howdy, Ags! Today, we have Drew ‘12 and Anna Dudley ‘12, the power couple behind Dudley Engineering! In this episode, Drew and Anna share the values that are key to their company’s fast growth rate. So tune in and enjoy! How Teamwork, Communication, and Passion Lead to Growth Growing up with an entrepreneur dad who

A blog is an essential content marketing tool that helps roofing contractors establish their companies online by becoming an authority that searchers can rely on for valuable information. This type of roofing SEO content marketing involves creating quality content for people to consume, whether in the form of blog posts, short videos, or both. The

Howdy, Ags! Today, we have Blake Howard, Texas Aggie Class of 2004 and CEO of Blackhill Restoration! In this episode, Blake shares value bombs in running a company where people run when there is an emergency. Make sure to tune in and enjoy! Sense of Urgency Running a restoration company is no easy task. From

The goal of effective marketing for roofers is to generate and nurture enough leads to keep growing the business. Used effectively, paid advertising can be an important part of the overall marketing growth strategy. With PPC and Google Ads, roofers can increase exposure to get a great number of high quality leads that are more

Howdy, Ags! Today, we have Gabriel Wander, founder, and president of Wander Staffing! In this episode, Gabriel shares military tactics and values applicable to entrepreneurship essential to achieving that business growth and success you all have been aiming for. Make sure to tune in and enjoy! Combat, Business, and the Long Game Transitioning from military

The entire purpose for roofers to invest in lead nurturing strategies is to increase website conversions. Unfortunately, many roofers fail to convert interested customers even though they are working on lead nurturing, mainly because of a simple problem that begins with their website. Ideally, an effective website should be converting strong leads at approximately 10%,

Howdy, Ags! Today, we have Samuel Smith, chief marketing officer, consultant, and podcaster! In this episode, Samuel shares with us the secret to overcoming challenges not only in his business endeavor but also life in general. Make sure to tune in and enjoy! From I Can’t to How Can I Bankrupt and an alcoholic at