by Chris Hunter
Share
Welcome to Roofer Growth Hacks! In this episode, we’re joined by Tom Houghton, Owner/Lead consultant of Round Peg Solutions, LLC, to explore innovative strategies for staying ahead in the roofing industry. Tom, an expert in business consulting with a focus on technology implementation and marketing strategy, shares invaluable insights into how roofing businesses can leverage tech to streamline operations and drive growth. We dive deep into actionable tips and creative growth hacks that can help you outsmart the competition and take your roofing business to the next level. Tune in for expert advice that’s sure to fuel your business’ success!
About:
Round Peg Solutions, LLC has a mission to help businesses improve by offering a trusted voice that guides them toward greater impact. The company specializes in innovative thinking and relational consulting, ensuring businesses no longer feel lost, confused, or inadequate when seeking expert advice.
By simplifying complex concepts, Round Peg Solutions makes them easy to understand. Serving clients ranging from “solopreneurs” to large enterprises, they address every aspect of business, focusing on solving challenges and streamlining operations to ensure companies are better tomorrow than they are today.
After collaborating with Round Peg Solutions, businesses operate more effectively and gain valuable insights along the way.
Timestamps:
[00:00 – 00:50] – Intro
[00:51 – 02:49] – Tom’s Entrepreneurial Journey – How He Started and Where is He Now?
[02:50 – 04:18] – From Plan to Passion: How a 2014 Leap Led to Small Business Success
[04:19 – 06:21] – What are the Construction Industry’s Biggest Needs in technology
[06:22 – 08:20] – Building Smarter: Bridging the Gap Between Roofing and Operations Tech
[08:21 – 11:52] – From Data to Decisions: The Rise of AI in Roofing and Marketing Innovation
[11:53 – 12:50] – Who is Tom’s Ideal Customer?
[12:51 – 14:19] – The Right Tools: Choosing Specialized Software for Roofing Success
[14:20 – 16:15] – What Does Tom Help with When it Comes to Marketing?
[16:16 – 18:42] – How Roofing Entrepreneurs Can Win with Strategic Marketing
[18:43 – 22:21] – From Stranger to Trusted Partner: How Video Marketing Transforms Roofing Businesses
[22:22 – 24:55] – What are the Biggest Mistakes People are Making and How to Avoid Them?
[24:56 – 27:42] – Aimless to Ambitious: The Power of Goal-Setting in Roofing Success
[27:43 – 31:30] – What are Trends in Roofing Industry?
[31:31 – 31:47] – Message from the Sponsor
[31:48 – 32:43] – Lightning Round/Tom’s Favorite Personal hack?
[32:56 – 33:30] – Sharing the Favorite Business Hack
[33:31 – 34:45] – Using Automation to Improve Your Business Overnight
[34:46 – 35:57] – The Best Advice Tom’s been given
[35:58 – 37:18] – How Can Roofers Get in Touch with Tom?
[37:19 – 42:23] – Episode Wrap-Up & Biggest Takeaways
Resources:
https://roundpegsolutions.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
The post Roofer Growth Hacks – Season 2 Episode 8 – Unlocking Roofing Success: Technology, Marketing and Automation Secrets with Tom Houghton first appeared on RoofingSites.com.
STAY IN THE LOOP
Subscribe to our free newsletter.
In today’s digital landscape, simply having a well-designed website is not enough for roofing businesses aiming to dominate their local markets. Search Engine Optimization or SEO has become an absolute necessity, serving as the backbone of any effective online strategy. Yet for many roofers, navigating the world of digital marketing and leveraging the power of
If you run a roofing business, your phone should be ringing off the hook right now. But instead, you might be watching calls dry up while a competitor three blocks away keeps booking jobs. The difference? That competitor has mastered a small but mighty piece of real estate on Google’s SEO search results page: the
Choosing between Google Ads and Local Service Ads or LSAs can feel like picking between two equally promising paths in your digital marketing strategy. Both platforms drive lead generation, but they operate on fundamentally different models. Understanding those differences is the key to allocating your budget wisely, maximizing conversions, and building a well-rounded online presence.
Roofing is a high-intent, often emergency-driven industry. When a homeowner’s ceiling is leaking, they do not browse websites – they pick up the phone. And they call the first few roofers Google displays in its Local Services Ads. If a roofer is not answering, they are handing that lead and their ad spend straight to
