by Chris Hunter
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Though it has been said time and time again, ranking on Google Maps is still one of the most important marketing achievements that every roofer must strive for to dominate their local competition.
Yet getting into the Maps 3-Pack via effective SEO and other marketing techniques gets more challenging every year.
Learn more about optimizing for Google Maps and how to land that coveted spot in this information-packed marketing workshop!
Why Is Google Maps So Important for Local Roofers?
For any local business owner to be competitive in their service area, Google Maps has become an essential marketing tool to help them get found.
A step beyond the standard search results page, Google Maps shows a business literally on the map in near me searches and other local searches.
This form of SEO marketing helps customers find respected businesses in their communities by location as well as that company’s approval rating according to Google and other customers within the community.
Businesses that appear within the Maps 3-Pack receive the most attention, are getting the most phone calls, and attracting new customers faster based on research on this important advertising spot.
Admittedly, accessing one of those three spots is becoming more challenging as Google Maps optimization requirements continue to evolve with the ever-changing search algorithm.
What SEO Changes Has Google Introduced Recently?
As Google has improved its algorithm over the years and put greater importance on Google Maps for local businesses, it has also upped the requirements for a business to capture a higher ranking in organic search and the Maps 3-Pack.
One recent change is that Google no longer values service-area businesses as highly as those with actual physical locations and not just home offices.
Another change made over the past year or two is Google’s increasing emphasis on their EEAT – Emphasis, Experience, Authority, and Trustworthiness – system and how those qualities are essential for ranking within the Maps 3-Pack.
These and other changes mean that SEO techniques must be adjusted accordingly so local roofers continue to receive consideration and can still rank highly.
Watch How to Rank In Google Maps and Rank In the 3-Pack
In this informative, hour-long marketing workshop, Chris from RoofingSites.com reviews the 4R Marketing System and then introduces some new strategies for adapting to recent and expected Google changes so roofers can rank on Google Maps and keep doing so to get the most leads!
Never Underestimate The Ranking Power of Google Maps
Google Maps is an essential free marketing tool that allows roofers to reach more local customers and grow their businesses by making more sales.
Ranking in the desirable Maps 3-Pack is challenging, especially when considering Google’s continuous algorithm changes; however, any roofer can do it with the right SEO techniques.
Learn more about adapting to recent algorithm changes with improved marketing practices to optimize for Google Maps and much more in this month’s roofer’s marketing workshop.
To access more information and free resources, visit RoofingSites.com, schedule a free marketing call with Chris, and don’t forget to download a free copy of his book, “The Ultimate Guide to Digital Marketing for Roofers” by clicking this link!
Need Google Maps Optimization for Roofers?
Let The Google Maps Experts at RoofingSites.com Help!
Call 888-308-2168 To Find Out More!
The post The Ultimate Guide to Ranking on Google Maps For Roofers! first appeared on RoofingSites.com.
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