by Chris Hunter
Share
Artificial intelligence programs like Chat GPT are taking the internet and the marketing world by storm lately.
Used correctly, AI can be a helpful digital marketing tool for busy roofers, but not in all of the ways one may think.
Effective business marketing requires developing an effective marketing strategy and this is where the limitations of AI become more obvious.
Before believing it is possible to strategize a profitable marketing plan using artificial intelligence, think again!
An Evolving Strategy Is Essential For Successful Digital Marketing
An effective marketing strategy is something that every roofer must develop on their own, based on their own individual business.
Every roofing company’s strategy will be a little bit different according to the company’s goals and successes as well as how current marketing techniques are working out for them over time.
As the Google algorithm gets changed many times each year, so must every business owner’s efforts change with it to continue reaching new customers.
Based on this practical understanding, it’s important to realize that part of the methodology of a good marketing strategy is that it will change continuously.
The Truth About AI And Strategy
A big mistake that many business owners are currently making with their marketing is thinking that ChatGPT and other AIs can somehow come up with the perfect marketing strategy for them to follow.
The problem with this line of thinking is that while AI learns from other users, it takes some time for it to do that.
As fast and frequently as Google changes its algorithm, relying on AI to decide what marketing strategies should be used cannot happen fast enough.
Roofers who trust AI to help them create an effective marketing strategy will simply get left in the dust while their competitors surpass them by attracting all those local customers needing services!
Watch This Video About Strategy and The Use of AI
This Roofer Growth Hacks video clip with Chris from RoofingSites.com discusses how AI should and should not be used when developing a marketing strategy, and why roofers need to keep updating their strategy using human intelligence only.
Use AI As The Tool It Was Meant To Be When Developing Marketing Strategies
There is no doubt that artificial intelligence tools can make marketing easier for roofing company owners, but they must be utilized in the right ways.
AI can be instrumental in streamlining marketing tasks to make them all more efficient.
Yet when it comes to developing an individual and fluid marketing strategy, this is where roofers must understand their goals as well as how to reach them and put the effort in on their own.
A successful strategy supported with AI tools to work smarter, and not harder, is the ideal solution.
Learn more about how to use AI tools for digital marketing in the full AI marketing workshop which can be viewed here.
Schedule a free marketing call with Chris at RoofingSites.com to get more information about digital marketing for roofers today!
Looking for Help With Roofing SEO?
Contact RoofingSites.com About SEO For Roofing!
Call 888-308-2168 To Find Out More!
The post Roofer Growth Hacks – Don’t Rely On AI For Your Strategy! first appeared on RoofingSites.com.
STAY IN THE LOOP
Subscribe to our free newsletter.
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the November 2025 State of Marketing for Roofers a rapid-fire update on what’s changing with Google Local Service Ads, Business Profiles, AI tools, and lead generation that every roofing company needs to know. Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The
In today’s competitive roofing industry, maximizing your marketing efforts is crucial for sustainable growth. Are you leveraging the power of SEO to climb search engine rankings? Are you utilizing Google Ads to drive targeted traffic to your site? Think of your marketing strategy like fishing: would you rely on just one pole or would you
Are you a roofing company owner looking to generate more leads, grow your customer base, and truly maximize your return on investment? Google Local Service Ads or LSAs can be one of the most powerful tools in your marketing arsenal but only when they are strategically managed. Many roofers make the mistake of setting up
Are you a roofer wondering why your social media and SEO efforts are not translating into leads? You are not alone. Many roofing companies struggle to harness the power of social media marketing. The key is not just about being present; it is about engaging your audience with the right content. Let’s explore how you
