by Chris Hunter
Share
The most costly and important investment that roofing contractors make in their businesses is not their marketing or equipment, but their employees.
The right employees can guarantee business growth, while the wrong ones can keep roofers from ever achieving the success they dream of for their companies.
Unfortunately, many roofers with the best intentions to keep their companies well-staffed with great employees limit themselves due to certain incorrect beliefs about hiring.
By avoiding some common and restrictive hiring myths, roofers can find and hire top-performing employees to support their business growth.
Finding Employees Gets More Challenging Every Year
Today’s workforce is much different than it has ever been in the past, with many industries seeing a shrinking worker pool to hire from.
The median age of roofers, including lead contractors/CEOs running their own companies, is getting higher and closer to retirement age, while fewer younger people are entering the business to eventually take their places.
Changing mindsets about careers and a diminishing interest in labor jobs have Gen Z avoiding many industries that until recently made up the main labor pool for roofing companies and other contracting businesses.
With substantially fewer applicants to choose from, hiring great employees is becoming more difficult for roofers every year.
Roofers Must Improve Their Hiring Practices
So what is the answer to hiring great employees who can keep a roofing business moving forward?
Without new and great employees, roofing contractors face the possibility that their business growth will come to a halt, making future survival questionable.
To avoid that, contractors must adopt effective hiring practices that go far beyond marketing and placing help-wanted ads.
They need to avoid hiring mistakes like overlooking trainable people, skimping on hiring, and not working with a hiring agency, all of which can be costly.
Instead, roofers must embrace new ways to find great employees, the first of which is to truly understand the value of a great employee and how to recognize a suitable recruit that can be turned into one.
Watch And Learn How To Avoid Hiring Mistakes
In this week’s Roofer Growth Hacks episode, Chris from RoofingSites.com talks to professional recruiter Paul Sanneman about the six biggest business hiring myths roofers make and how to avoid them to find the best employees for achieving company growth.
How To Hire Employees And Build Business Success
A roofing company without great employees to take care of the many different aspects of its day-to-day operations will not last very long in a competitive market.
To find those employees, roofing contractors must learn effective hiring, and avoid wasteful hiring mistakes.
With some great trainable employees, roofing contractors can see the business success they have dreamed of.
Learn more about hiring, business management, marketing, and much more by contacting Chris at RoofingSites.com by scheduling a free marketing call with him today.
Don’t miss out on a copy of his book, “The Ultimate Guide to Digital Marketing for Roofers,” which can be downloaded for FREE by clicking this link!
Questions About Roofing SEO?
Get The SEO Help You Need at RoofingSites.com!
Call 888-308-2168 To Talk To A Marketing Pro Today!
The post 6 Hiring Myths That Hold Contractors Back From Success With Paul Sanneman! first appeared on RoofingSites.com.
STAY IN THE LOOP
Subscribe to our free newsletter.
If you run a roofing business, you have probably heard the buzz around ChatGPT. Some digital marketing voices claim that artificial intelligence is about to replace traditional search engines. Others insist that Google remains the only platform that matters. The truth, as always, lies somewhere in the middle. But when you look at the actual
Every roofer wants more leads – the question is where to find them. With so many platforms competing for attention, it is easy to spread marketing budgets thin across Facebook, Instagram, LinkedIn, and even AI tools like ChatGPT. Yet not all SEO traffic is created equal. Some visitors are just browsing. Others are ready to
As a roofer, your digital reputation is often the deciding factor for homeowners choosing between you and a competitor, making it a critical asset for any roofing business. For roofers, customer Google reviews are the lifeblood of sustainable growth, as potential leads prioritize companies with high ratings and recent feedback. This process is a fundamental
In today’s digital age, the roofing industry faces more competition than ever before. Homeowners and property managers are doing their research online, reading reviews, and comparing local contractors before deciding whom to trust for their roofing needs. As a result, the traditional ways of attracting customers such as door-to-door sales, yard signs, and word-of-mouth are
